Creativity.

“Out of clutter, find Simplicity. From discord, find

Harmony. In the middle of difficulty lies Opportunity.”

Albert Einstein

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What is the task of effective marketing communications? We believe it is to convey a message to the customer that motivates them to act.

Creativity is the ability to see the familiar in a new way, to bring forth new perspectives that connect seemingly unrelated concepts in a way that communicates a central idea.

Simplicity

Most good concepts are simple concepts. They get right to the point and avoid the clutter of competing ideas or visuals. Complicated does not mean better.

Harmony

Harmony is realized when a company, institution or brand speaks in a single voice across all its facets. Creativity can still blossom under the pre-established umbrella of an existing brand.

Opportunity

Every communications challenge is a new opportunity to shine, to break through and connect with the customer in an innovative and meaningful way.

Find your voice. Strengthen your brand.

FOCUSED CREATIVITY POSITIVE RESULTS

lehigh valley, pennsylvania 610.759.3590 info@petermillerdesign.com